Not keeping your Website software, core theme and plugins up to date is risking your website’s security, performance and customer experience.
Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.
NO SOFTWARE IS 100% SECURE, BUT REGULAR MONITORING AND MAINTENANCE WILL GET YOU MOST OF THE WAY THERE.
Remember those steering wheel locks that were all the rage in the nineties? Though they are not impenetrable, they were great deterrents for would be thieves as it was easier to move on to another car without said security measures. The same can be said for poorly built and secured websites, there are plenty of them to keep hackers busy.
If in the unlikely event your website suffers a malware attack or gets hacked, daily or weekly backups will ensure the fastest and most cost effective restoration so you can keep doing business online.
Websites Are Not “Set and Forget”
If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can lose you potential customers.
WITH REGULAR WEBSITE MAINTENANCE YOU WON’T HAVE TO WORRY THAT YOU COULD LOSE YOUR ENTIRE ONLINE ASSET OVERNIGHT.
The Benefits of Maintenance
Many people don’t realize the benefits of site maintenance:
The website performance, it’s load time, downtime and uptime, is all dependent on the WordPress software, theme and plugin functioning as they should (and on the most recent version).
Website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
HERE ARE JUST SOME OF THE BENEFITS OUR WEBSITE CARE PLANS DELIVER
- Keep your visitors engaged with an optimum user experience
- Prevent hackers from littering your site with obscene links or breaking your site altogether
- Update your content regularly with no fuss
- Keep your site protected and loading as fast as possible to keep visitors and search engines happy
- Fix bugs or malware attacks
- Create and Safely store dependable backups of your site
- Provide maintenance and performance reports
- Access to regular training and coaching for a consistent digital strategy
- Analytics reports with the numbers that matter to your business
- Coaching, training and support so you can manage your content better
At Online Spiderweb, we take great care to first backup the website, and check the website after our updates for any issues.
Our software keeps a record of plugins we update so if there is ever an issue, we can see what plugin version was changed and revert back quickly. Also included in our monthly maintenance report are the performance and security scans.
If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
CAN’T I JUST DO IT MYSELF?
Just like any industry, there are a tonne of DIY’ers trying their hand at Website Development and maintenance.
The problem is, they usually “LOOK” like DIY jobs and that may not be a good reflection on a professional or established business.
Here are few more horror stories that often plague business owners who update
1.White Screen Of Death
After updating some plugins, the theme or WordPress your website now displays….. Nothing! Nothing but a white screen and to make matters even more complicated, you cannot even access the dashboard to undo what you have done.
2. Hacker’s Paradise
You wake up one morning to find your website has been replaced by a porn site. Or weeks go by and you don’t even notice nasty links littered throughout your site until one of your long term customers is kind enough to point it out!
You then spend hours trying to find and manually remove them, only to find they have re spawned a few days later.
3. Your site now loads slower than dial up
Slow page load speed not only kills your search engine rankings, it also really annoys visitors and is the fastest way to lose them before they’ve even walked in your virtual door.
4. Unsecured data
In 2018 more and more red tape is creeping up on Website owners to comply with security measures to keep visitors data safe. For example the new GDPR (General Data Protection Regulation) being introduced into the EU is imposing fines of up to €20 million. Any website, worldwide that is active in these countries and fails to comply with GDPR is vulnerable.
Australia, New Zealand and the USA all have strong data protection laws. One breach is all it takes to risk hefty fines, not to mention the trust relationship between you and your customers.
5. Error establishing a database connection
This one is another heartstopper! Once this happens, the only way to fix it is via the file manager on your web host. Having someone on call to manage this problem quickly is just another benefit of engaging our website care plan.
Dangers of Do It Yourself Maintenance
Maintaining your site yourself could cost you more than you may think.
If you just update from your WordPress admin, you wouldn’t have a record of what was done.
If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, blog posts, products, you name it).
CAN’T I JUST CALL YOU WHEN IT BREAKS?
Firstly, It Costs More to Fix Than to Maintain
Inexperience and neglect can damage the look and functionality of your website.
When that happens, you have a choice to make.
One, you try and fix it yourself, in which case you may do further damage. Or two, you can pay the (sometimes hefty) price for someone experienced to fix it.
Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.
Secondly, we rightfully give preference to clients that are on care plans
And so will any other reputable provider. We engage a certain number of clients before we scale up our team to cover tasks efficiently.
Our set processes and reporting tools prevent most issues from ever happening, and it the unlikely event that they do, we’ve got the resources to deal with it because we operate on a proactive basis, rather than a reactive one.
Call in a Professional
Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.
If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order.
Choose from one of the care plans below and we will get in touch to discuss with you, there is also a custom option if you need something more specific to your business.