My name is Connie Mottshaw.
Which means neither of us can avoid one dreaded concept… self-promotion. As a small business owner, I bet you know first hand how stressful marketing yourself and your business can be.
I’m great when dealing with clients but when it came to my own marketing efforts I felt like I was stuck and just spinning my wheels. That’s probably the reason you are here now.
After being a small business owner for 12 years doing face to face, one on one, manual, repetitive and time consuming prospecting I started to seek out a way of scaling my business without having to do all the hard lifting myself.
With two young boys I wanted a successful business but I also didn’t want to miss out on them growing up.
I had a Website, Youtube channel and Facebook Page that got a good amount of traffic and views BUT not a comparative amount of conversions for the time, effort & dollars spent.
My marketing was reactive (to slow periods) and really not much fun. It made me feel a bit slimy and apprehensive……aka ‘buy my stuff …. PLEASE, NOW!’
In early 2013 I came across Tim Ferriss, Author of 3 New York Times Best Sellers including The Four Hour Workweek. This book changed my LIFE! Everything I had dreamed of was suddenly possible!
Since then I have discovered even more life changing reads that seem to articulate what I had suspected about business and the human condition. Here are my top reads for business and mindset!
Feel the fear and do it anyway – Susan Jeffers
E Myth – Michael Gerber
Unleash the Power Within – Anthony Robbins
Four Hour Work Week – Tim Ferris
Jab Jab Jab Right Hook – Gary Vaynerchuk
These texts really taught me to stop trying to be everything to everyone, to let small bad things happen to make room to create big good things and to ignore the devil on my shoulder constantly undermining my confidence.
Since then I have worked with several Marketing Coaches and learned how to create a System that attracts ideal clients rather than chasing & time wasting.
I have spent thousands of dollars & a tonne of time learning the specifics of Social Media, Email Marketing, Seo and Website strategy.
What I have learn’t is that there is a solution for everyone, BUT it is not one size fit’s all.
Recently I was at a conference listening to several extraordinarily successful speakers, including the founders of 42 Below Vodka & Thankyou Water. For the life of me I cannot remember who said this and I cannot find it online to pay tribute but one of them said something that truly resonated with me,
“There are no winning ideas ……. the winning is in the execution”
The execution has to fit with your personality, resources & product or service.
If you only had to work hard ONCE each time you had a new product or service to get people coming to you, how would that change your business and life?
What having an automated marketing system in place means for me is that I don’t have to rethink everything and fall down a rabbit hole tinkering with one bright, shiny thing after another.
It’s fill, set, measure & tweak in a way that is comfortable for me to deliver.
Most importantly, IT GETS DONE
I leverage my time and get the best results possible by managing a team of technicians that are the best at what they do, while personally supporting my clients with their vision, delivery and maintenance.
This year, I was invited to speak at my local women’s business network group. I got to connect with business owners who were bravely foraging into the online marketing world and shared their frustrations and successes with me. Two months later I was back doing a follow up and really enjoyed the community support and the wins that they were getting as a result of my advice.
Don’t get me wrong, I have made plenty of online marketing mistakes and will make plenty more. Because success is not about perfection but consistency.
I will stick with it, because online marketing is a people business, and I am a people person.
I will keep learning, implementing, testing & measuring , tweaking and sharing with you.
Everything I do today — from my training programs to my Website Marketing services are about helping small business owners like you get results, not overwhelm from Website Marketing.
Actually, if you want to see more, actionable tips from me both big and small that will save you time & money AND get more leads & customers enter your name and email below and I will keep you up to date with the latest, most effective strategies directly to your inbox.
A huge THANKYOU for checking in and I hope I can help to make your current profit ceiling become your new floor.